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"Boniva" - No it's not dirty
So the first time I saw an ad for "Boniva," I figured it must've been an SNL skit for some faux-viagra pill. But no, it's for fighting osteoporosis... or something... whatever.
But here's the thing -- they're spending zillions of dollars on TV ads starring Sally Field (and yes, we really do like her), touting the advantages of the pill vs. other competitors. The big difference -- "you only need to take it once a month, not once a week!" Now if you've not seen the ads, you'd think from Sally's tone that this was the most friggin exciting development in human history.
How lazy have we really become? How hard is it to take one pill a week? It's not an enema, for God's sake, it's swallowing a friggin pill. "Gosh it's a beautiful day and I'd love to enjoy it, but... I've gotta swallow this pill. Sigh.. it could be hours."
These are the things I obsess over...
January 22, 2007 at 08:57 AM | Permalink
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RuthInBoston said:
Well that is 2 seconds saved a month, and over the course of years, that is... well, still not much. :-D
RuthInBoston | Jan 24, 2007 12:40:51 PM